Subculture. The famous deejay and producer John O’Callaghan founded the record label SubCulture Records. The artists supported this label – Sied van Riel, Sean Tyas, Reorder, Chris Metcalfe, Liam Wilson, Bryan Kearney, Mark Sherry, Adam Ellis. The most popular tracks of the label – Chasing After You by Will Atkinson, Until We Collide by Cold Blue, Goodnight Irene by Joint Operations Centre, Incipient by Will Rees, Lies Cost Nothing by John O'Callaghan, Oddworld by Maria Herly, Searching the Sky by Paul Denton. The artists released their tracks under the label are – Maztek, Neutral Point, Kaiza, Jazzatron, Interspeed.